I work with emerging and established brands to develop ideas into cohesive, production-ready concepts — bringing together design, technical development, materials, visual identity and creative direction.
Multicolumn
CONCEPT & DESIGN DEVELOPMENT
Collection concepts, design development, CAD flats, print, color and material direction.
TECH PACKS & TECHNICAL DEVELOPMENT
Technical flats, specifications, construction details and production-ready design communication.
PRODUCTION DIRECTION
Sample development, design revisions, fit feedback and creative oversight through production.
CREATIVE DIRECTION
Moodboards, campaign concepts, visual identity, casting, locations and overall art direction.
CAMPAIGN DEVELOPMENT
Creative concepts and visual storytelling for collections, launches, lookbooks and brand campaigns.
PHOTOSHOOT DIRECTION
Pre-production planning and on-set creative direction to carry the concept through to the final imagery.
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FROM CONCEPT TO COLLECTION
Creative direction, material exploration and design development.
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